Leading ecology, landscape architecture and arboricultural services consultancy – CEC – is benefitting from a fresh approach to its marketing activities after working with the team at Aawen.
Targeting developers, architects, local authorities and private clients across the South West, CEC was keen to create a fresh impetus into the way it targeted and spoke to its existing and prospective clients.
Having been introduced to Aawen at a local business networking event, CEC Marketing Manager Emma Barrow says the relationship has not only helped develop a fresh marketing approach but is creating measurable benefits for the organisation – part of the Cornwall Wildlife Trust.
As Emma explains:
“We originally met Aawen through a local networking event and got them in to discuss a number of elements around our marketing.
They came in and did a full marketing review, creating a detailed marketing strategy plan. The beauty was that they looked at everything we had done and what our objectives were with a fresh pair of eyes.
They took time to understand the business, our customers and our goals and this helped us to focus and concentrate on the really important elements of our marketing and communications and zero in on activities that were going to make a difference,” said Emma.
From their initial activity, Aawen then worked with the team at CEC to develop a number of new marketing activities including:
• Development of a new website and web content www.cecenvironment.co.uk
• Development of a social media strategy
• Telesales advice and implementation
• Creation of user studies and wider marketing content
• Newsletter design and creation
• Ongoing support and advice
• Review and Measurement
“Our relationship with Aawen has really developed to where today they are our first point of contact when it comes to our marketing activity.
They deliver what they say they will, really helping us keep on track with our marketing campaign, plus the developments and improvements across our marketing platform are really starting to make a difference.
What’s more they help us measure the impact of what we are doing so we can start to see what’s really making a difference,” added Emma.
According to Aawen Director Adrian Taylor, CEC’s appetite to look at what is does and be open to new ideas has been fundamental to the progress made.
“We really enjoy and value the relationship with the team at CEC and are delighted with progress.
“They are open and keen to bounce new ideas around and see the value of marketing and what it can do to position them quite rightly as experts in their field,” said Adrian.